In today’s world, businesses need to manage their day-to-day operations, as well as their online reputations. As business owners ourselves, we wanted to make PostBack REALLY easy to use... and fast. You’ve already got an endless to do list as a business owner.

Here are 5 ways that creating Posties can help businesses respond to online reviews:

1. Posties Make Responding to Online Reviews Fast

Responding to online reviews can take a lot of time. Especially if you need to delicately address complicated issues. As a business, you want to make sure you are protecting your online reputation. We understand that most businesses don’t have a specialist to monitor their social reputation. It has been really important to us that we create something that ANYONE can use easily and quickly. A Postie can be created in only a minute or two.

2. Pre-populated Fields Make Responding to Online Reviews Easy

Using Posties you don’t have to worry about striking the right tone, because everything is streamlined through pre-populated options. Don’t see what you need? Please let us know what’s important for your business to have available and we’ll see if we can make it happen!

3. Icons Help Tell Your Story

Sometimes what we are trying to communicate can get lost in translation. Our Posties use icons to support the content of your response. Also, the lack of text fields in Postie responses takes away the chance of misinterpretation. Your business won’t seem defensive or overly emotional in your response to the original review. The icons in your Postie quickly tell your business’ side of the story.

4. Responding with Posties Helps Protect Your Business’ Online Reputation  

Privacy and legal concerns are very real issues for businesses responding to online reviews. Responding through PostBack may help protect your business by avoiding posting sensitive information or violating privacy laws. Your business can only respond to online reviews that have been made public by the original  I will probably want to ask for a deposit and set up a payment plan from the startonline reviewer (insert sighs of relief from your legal team here). 

5. Your Review Helps Other Businesses

In my experience, business owners look out and support other businesses. When you create a Postie, you help other businesses in your area or specialty become aware of client behaviors (good and bad). As a business owner myself I find the insights into patterns of client behaviors from Posties to be invaluable. For example, let's say there is a reviewer in my town with a lot of Posties flagging them as a client who often has a problem with payments. PostBack lets you create Watchlists that can be filtered by area, specialty, etc. When I do a search for a client on PostBack, or have my Watchlists set up, I'll know my business should ask for a deposit or get a payment plan established for this customer right from the start. 

Next Steps

Now that you have read the "why," here are your next steps to get the most out of  using PostBack: