Welcome to PostBack’s blog archive. We’ve got tips, tools and thoughts sharing our experience with you. Hopefully you find what you need.
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For Your Business

Why Startups Struggle with SEO and Google Ads: The PostBack Story
Can you relate to the struggle of ranking well with SEO and Google ads?

We’re Flipping the Script for Online Reviews
Your business has been rated by clients… and now the customer gets rated, too!

Starting a Business or Planting a Garden?
Do you lack patience like me? How do we learn patience in the business world?

Providing great benefits is key to attracting, and keeping, top talent in the USA. Read our take on the American Way: “Give More.”

Expect the Unexpected in Your Business
Expect the unexpected. We can’t prepare for EVERYTHING, but we can practice some strategies to be successful in our jobs when confronted with unexpected.

Save Time and Boost Your Business: 5 Ways Using PostBack Can Help Your Business
Businesses need to manage their day-to-day operations, as well as their online reputations. Read on for 5 ways creating Posties makes responding to online reviews easier.

Manage Your Online Reviews Like a Soccer Match
Manage your online reviews like a soccer match to keep your social reputation healthy. Use your social media team and strategies to the max!

A Nod to Severance: The Us We Are
Don’t detach from parts of your business like you’re in Severance. Stay on top of online reviews for your business.

A bit more daylight, warming temperatures… change is in the air! Harness this rush of seasonal shifting to tackle a spring clean of your business’ social media accounts that may have gotten lost in the end of year rush.
Use PostBack to Help Your Business

How Freelancers Can Avoid Bad Clients (using PostBack)
This guide covers client red flags, vetting strategies, and practical tips for designers, developers, writers, and other freelancers.

How to Use PostBack to Improve Interactions with Your Customers
A quick guide to PostBack, Posties and troll squashing! PostBack lets businesses watch out for each other by rating and reviewing clients ANONYMOUSLY.

A Tale of Two Spams: Spam Musubi vs Spam Email
Gather round for story time. Part love story, part epic battle. Spam Musubi vs Spam Email… a Tale of Two Spams. Now we ALL have the power to destroy the evil spam!

Why Anonymous Customer Reviews Matter
Anonymous customer reviews help build accurate reports of that customer’s behavior. Spill the tea without the drama.

Rating and Reviewing Customers Helps All Businesses
Rating and reviewing your customers is important for your business community. PostBack’s community of businesses share customer insights.

Small Businesses Look Out for Each Other
Small business owners look out for each other. We created PostBack so your business can learn about customers in your industry and area.

Revenge of the Sixth: Turn to the Dark Side, Responsibly
Ever feel like you need to turn to the Dark Side? Our Posties allow you to respond to online reviews without turning into a Sith Lord.

May the 4th Be With You! Use the PostieDex
May the 4th be with you! Use the PostieDex to become a Jedi knight. The PostieDex Guide to Customers contains knowledge you need.
Customer Service

Request your free window cling to remind customers to “treat your staff with kindness.” Sometimes a reminder can go a long way.

Upset Customer? Throw Glitter, Not Shade
It’s easy to throw shade when dealing with a challenging customer. Read more to find out how to prepare yourself and your team so that you can throw some glitter instead.

Confessions of a Rude Traveller
We are being open and honest with our confession of being a rude traveller. It can happen to any of us, but we can catch ourselves.

Want Better Customer Service? Start by Being Kind
Heard the adage “you get more flies with honey than vinegar?” Postie believes in being kind when you need assistance.

Postie’s 5 Rules for Being a Good Customer
Postie here. I’ve been traveling a lot recently and I love talking to customer service staff wherever I go. Here are my top 5 Postie Rules on being a good hospitality customer.
From the Founders

Best Friends and Business Partners… It Can Be Done!
Best friends AND business partners? It seemed scary at first. However, my bestie and I have ALWAYS been collaborators.

Designing PostBack’s brand to be inclusive was a foundational priority. We strive to reflect the diversity of our business community.

Life in the Start-Up Fast Lane
Start-up life requires quick learning, evaluating and lots of pivoting. Read our experience of going from idea to business in under a year.

Postie’s Thoughts on Creating a New Business
Are you creating a new business? Start thinking about online reviews now! Any business owner will tell you that starting a business is akin to giving birth to a child.

PostBack’s Origin and Philosophy
Superheroes have an origin story. Postie and PostBack were born out of a pandemic. Both guided by a “make the world better” philosophy.
Wellness

Whether you subscribe to the “Law of Attraction” or you just want to appreciate the world, gratitude is a life-changing philosophy.
Business During the Holidays

Customer Service Hell During the Holidays
Customer Service during the holidays can be hell. Learn from my first-hand experience about what it’s really like to work during Christmas.

Go With the Flow These Holidays
The holidays can be stressful, especially with family. Don’t skimp on self care and take my grandma’s advice to “go with the flow.”

Tips for handling energy vampires, ghosts, and trick-or-treaters.