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PostBack’s Origin and Philosophy

Published: March 3, 2025

All great superheroes have an origin story. We have Postie and PostBack. This is our origin story: Born out of a pandemic, and guided by a “make the world a better place” philosophy.

How PostBack started

The idea of PostBack was born from first-hand experiences running businesses during the COVID-19 epidemic. As business owners serving customers and clients, we’ve experienced the lack of accountability for online review behavior. Star ratings from online reviews can truly affect your bottom line. Bad reviews are harder to remove than that tattoo you got during your friend’s bachelor’s party in Tijuana. Not that we’d know anything about that.

‘Aint nobody got time for that

We want responding to reviews to be easy and fast. When you’re running a business the last thing you have time for is writing up long responses to internet trolls. The PostBackTM platform uses icons and pre-populated options to make responding quick and easy. This also keeps your legal team happy… ✓ Win ✓ Win ✓ Win! 

Let our friend Postie show you how easy it is to use PostBack for your business >

We want to make Customer Service fun

Yep, you read that right! Whether you’re getting online reviews working in hospitality, hotels, or restaurants. Or, if you are making balloon animals for kids, a stylist in a salons, working in automotive, etc. ANYONE can use our PostieDex Guide to Customer Types. We profile different types of customers that may come your way. Our customer service experts share their Pro Tips.

Have a suggestion for something we’re missing? Let us know >

Let’s Make the World a Better Place, Together!

Underpinning everything we do is the philosophy of “making the world a better place.” With more accountability, hopefully customers will bring their best selves to their interactions. Maybe they’ll think twice before lashing out at you and your staff. Hopefully, they’ll consider their own reputation as a CUSTOMER knowing they can be rated, too!

PostBack is a platform of businesses looking out for each other. When you rate and review your clients and customers, you are helping businesses just like yours! Help other businesses know about red flag customers. Have a great client? We’ve got options for that, too. Show your gratitude and give your best customers a 5-star review on PostBack.

Let’s make the world a better place, one postie at a time!

Create your free account to rate and review customers ANONYMOUSLY.

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