Every great business has an origin story. Ours began with a simple question: What’s the real cost of one bad customer?

PostBack was born during the COVID-19 pandemic, when businesses everywhere were being asked to do more with less. As business owners ourselves, we experienced firsthand how a single difficult customer could consume hours of staff time, damage team morale, create unnecessary costs, and impact the overall customer experience.

We realized that while businesses have access to endless data about sales, marketing, and operations, they have very little insight into customer behavior before problems arise.

That’s why we built PostBack.

Better decisions start with better customer insights

Every customer interaction has value—but not every customer creates value. Sometimes, they cost your business… a lot.

Some customers are loyal, respectful, and enjoyable to work with. Others generate repeated complaints, excessive support requests, payment issues, or disruptive behaviour that costs businesses far more than they spend.

PostBack helps businesses build a clearer picture of customer behavior so they can make more informed decisions, reduce risk, and protect their teams.

Understanding customer behavior isn’t about judging people—it’s about having the information needed to make smarter business decisions.

Understanding the true cost of one bad customer

A difficult customer rarely costs you just one sale.

They can consume hours of employee time, create stress for your staff, impact other customers’ experiences, increase operational costs, and distract your business from serving great customers.

When businesses can recognize behavior patterns earlier, they’re better equipped to make decisions that protect both their people and their profitability.

That’s the insight PostBack exists to provide.

Helping businesses help each other

Business owners have always shared advice about trusted suppliers, great employees, and valuable opportunities.

We believe customer behavior insights should be just as valuable.

By contributing to the PostBack community, businesses help create a more informed marketplace where companies can identify potential risks, recognize great customers, and make decisions with greater confidence.

Together, we’re building a stronger network of businesses that support one another through shared knowledge… not assumptions.

We want to make Customer Service Training fun

Yep, you read that right! Whether you’re getting online reviews working in hospitality, hotels, or restaurants. Or, if you are making balloon animals for kids, a stylist in a salons, working in automotive, etc. ANYONE can use our PostieDex Guide to Customer Types.

Based on our love of card games, our growing guide makes training for everyday challenges less boring. Whether you work in hospitality, retail, automotive, professional services, salons, or just about any customer-facing industry, you’ll probably recognize a few familiar faces.We profile different types of customers that may come your way.

Have a suggestion for something we’re missing? Let us know >

Let’s make the world a better place, together!

Underpinning everything we do is the philosophy of “making the world a better place.” With more accountability, hopefully customers will bring their best selves to their interactions. Maybe they’ll think twice before lashing out at you and your staff. Hopefully, they’ll consider their own reputation as a CUSTOMER knowing they can be rated, too!

PostBack is a platform of businesses looking out for each other. When you rate and review your clients and customers, you are helping businesses just like yours! Help other businesses know about red flag customers. Have a great client? We’ve got options for that, too. Show your gratitude and give your best customers a 5-star review on PostBack.

Let’s make the world a better place, one postie at a time!

Create your free account to get started unlocking insights for your business.

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