All great superheroes have an origin story. We have Postie and PostBack. This is our origin story: Born out of a pandemic, and guided by a “make the world a better place” philosophy.

The idea of PostBack was born from first-hand experiences running businesses during the COVID-19 epidemic. As business owners serving customers and clients, we’ve experienced the lack of accountability for online review behavior. Star ratings from online reviews can truly affect your bottom line. Bad reviews are harder to remove than that tattoo you got during your friend’s bachelor’s party in Tijuana. Not that we’d know anything about that.

We are proudly 100% female-owned, female-run, and supported by an all-female board.

Who We Are

What’s the cost of one bad customer?

PostBack helps businesses make more informed decisions by providing insights into customer experiences, behaviors, and potential risks. We give businesses a responsible way to share experiences, recognize great customers, and prepare for challenging situations.

Built for businesses of all sizes, PostBack helps create a more balanced relationship between businesses and customers. While customers can share their experiences online, businesses deserve a way to share theirs, too.

Our goal is simple: empower businesses with customer insights to make informed decisions.

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Our Mission

Our mission is to help businesses reduce customer risk, recognize customer behavior patterns, and make better decisions through trusted business-to-business insights.

We believe accountability should go both ways. A healthier marketplace is one where great customers are celebrated, businesses are treated fairly, and challenges can be addressed responsibly.

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How PostBack Helps Businesses

PostBack helps businesses:

• Gain insights from the experiences of other businesses
• Identify potential customer risks before they become costly problems
• Recognize and celebrate great customers
• Make more informed decisions about customer relationships
• Encourage positive interactions between businesses and customers

We believe better information leads to better outcomes for businesses, customers, and communities.

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Our Values

Community

Strong businesses create stronger communities. We support initiatives that help people learn, grow, connect, and succeed.

Fairness & Accountability

We believe accountability should apply to everyone, creating a more balanced approach to customer feedback and business relationships.

Positivity

PostBack isn’t only about difficult customers. It’s about recognizing the customers who make running a business rewarding and celebrating the positive experiences that often go unnoticed.

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Community Impact

Beyond helping businesses, we invest in projects that create positive change through education, entrepreneurship, conservation, and youth development. Through our Incubator Program, community initiatives, and sponsorships, we support ideas and organizations that make a meaningful difference.

PostBack Incubator Program

The PostBack Incubator Program provides youth and adults with opportunities to create their own websites, helping them develop practical digital and technical skills. Current projects include:

National Interscholastic Cycling Association (NICA)

The benefits of sports for youth is wide and life-changing. Kids need positive environments to develop their physical health, social development, mental and emotional health. Sports like mountain-biking provide opportunities for goal-setting, perserverence, and endurance. PostBack proudly  sponsors the National Interscholastic Cycling Association (NICA). NICA promotes youth mountain biking programs. They’re amazing! Find your NICA chapter »

Veterinary Conservation Coalition

The Veterinary Conservation Coalition protects Africa’s most vulnerable species from vanishing into extinction. We are proud to be a corporate sponsor for this organization that is doing on-the-ground conservation work to protect rhinos, pangolins, cheetahs, brown hyenas, cape vultures, and African wild dogs. Learn more about their projects >