About Us

PostBack is a platform for businesses to watch out for each other by rating and reviewing their customers

Through the PostBack platform, businesses are able to gain customer insights from other businesses in their industry and/or area. You are able to celebrate the great customers, and provide a heads-up for the ones that may be a bit more complicated. Your customer reviews are anonymous and your business information never shows. We take privacy laws and your defamation risk seriously. We do not allow harassment or discrimination.

Customers can rate and review your business. Now, PostBack flips the script for online reviews and you can finally post back about the customer! We want customers to bring their best selves to your business. We hope to encourage positive interactions with your customers since they’ll know they may be rated, too.

What’s our deal anyway? A PostBack origin story

PostBack started in response to experiences of small business owners during the COVID-19 pandemic. We became acutely aware of a lack of accountability for online reviews and realised there was nothing online to give business owners a chance to tell their side of the story without getting caught up in back-and-forth comments on review sites. So, we rolled up our sleeves and got to work!

We’ve since expanded PostBack to align with our core value of fostering positivity. You can now shout out all of the goodies that come your way, too! We think the world would be a better place if unwarranted, negative online reviews get removed because there’s been resolution between the business and client. Let’s make our digital world a kinder place, too.

In the spirit of positivity, we aim to keep our content a little more funky than your typical customer service training material. We’ve created a PostBack Mix Tape on YouTube, aren’t afraid to be a little cheeky, and strive to offer otherwise dull material in a more fun package. Check out our PostieDex for customer service training that won’t make you snooze.

PostBack is 100% Female-Run, Female Owned, and has an all Female Board

We are proud to stand up and celebrate our all-female company.

“Basically, everything that men do in your world, women do in ours.”
— Barbie, from the Barbie film

We Believe in Supporting Our Community

The PostBack Incubator Program provides youth and adults with opportunities to create their own websites, helping them develop practical digital and technical skills. Current projects include:

Moms Running Businesses >
Tips and stories to help boss moms stay on top of everything

Customer Service Queens >
Customer service tips and musings with a hint of sass

Good We Can Do
In development
Featuring opportunities, big and small, to make the world a better place

Welcome Ranch
Sustainable farming and horse rescue

Yah, She Did! >
Highlighting stories of awesome girls and women around the world

Insanity RC
In development
Sharing a passion for RC planes and cars

Canter Craft
In development
Passion project for crafting and dressage

National Interscholastic Cycling Association (NICA)

The benefits of sports for youth is wide and life-changing. Kids need positive environments to develop their physical health, social development, mental and emotional health. Sports like mountain-biking provide opportunities for goal-setting, perserverence, and endurance. PostBack proudly sponsors the National Interscholastic Cycling Association (NICA). NICA promotes youth mountain biking programs. They’re amazing! Find your NICA chapter »

Veterinary Conservation Coalition

The Veterinary Conservation Coalition protects Africa’s most vulnerable species from vanishing into extinction. We are proud to be a corporate sponsor for this organization that is doing on-the-ground conservation work to protect rhinos, pangolins, cheetahs, brown hyenas, cape vultures, and African wild dogs. Learn more about their projects >